What Oleogels Teach About Slow Formulation
There is a very specific kind of joy in cosmetic formulation that almost never makes it into a marketing brief.
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Ichtyocollagen NX: A Soluble Collagen Ingredient for Hydration and Skin-Smoothing Formulas
Collagen continues to be one of the most recognizable ingredients in beauty. Consumers associate it with smoother-looking skin, hydration, bounce, and a more youthful-looking appearance.
Eye Cream Ingredients: Peptides and Botanical Compounds for Tired-Looking Eyes
Eye care remains one of the most important categories in skincare. Consumers are constantly looking for products that help improve the look of tired eyes, puffiness, under-eye bags, and dullness around the eye area.
Diatomaceous Earth: A Mineral Ingredient for Exfoliating and Mattifying Formulas
Texture is becoming a bigger part of skincare and personal care formulation. Consumers want products that feel effective, but they also want formulas that feel gentle, natural-inspired, and easy to understand.
Hyaluronic Acid SLMW: A Hydration Ingredient for Modern Skincare Formulas
Hyaluronic acid is one of the most recognizable ingredients in skincare. Consumers know it. Brands use it. Formulators rely on it across moisturizers, serums, lotions, masks, and treatment products.
Green Clay: A Mineral Ingredient for Clarifying and Oil-Control Skincare
Clay-based skincare continues to be a strong category because it is simple, recognizable, and easy for consumers to understand.
Procapil™: A Hair Density Ingredient for Scalp-Focused Formulas
Hair care is becoming more targeted. Consumers are not only looking for products that make their hair feel softer or look shinier.
COSME-PHYTAMI™ MARSHMALLOW: A Botanical Ingredient for Softness, Hydration, and Skin Comfort
Botanical ingredients continue to play a major role in modern skincare. But today’s consumers want more than a pretty plant story. They want ingredients that feel recognizable, gentle, and functional.
Crodarom® Green Coffee: The Botanical Extract Bringing Freshness to Modern Skincare
Green coffee is not just a wellness trend. In skincare, it can also help support formulas positioned around freshness, toning, and a more energized skin feel.
Nutrinvent Balance™ LQ-(BR): A Scalp-Balancing Ingredient for Modern Hair Care
Hair care is becoming more targeted. Consumers are not just asking for smoother hair or more shine. They are looking for products that support specific concerns like oily scalp, scalp freshness, wash frequency, and longer-lasting clean hair.