Botanical ingredients continue to play a major role in modern skincare.
But today’s consumers want more than a pretty plant story.
They want ingredients that feel recognizable, gentle, and functional. They want formulas that support hydration, softness, and comfort without feeling overly complicated.
That is where COSME-PHYTAMI™ MARSHMALLOW from Croda becomes interesting.
What is COSME-PHYTAMI™ MARSHMALLOW?
A botanical ingredient with the INCI name:
Althaea Officinalis Root Extract and Glycerin
Marshmallow root has a long history of traditional use, and in skincare it is often associated with softness, soothing, and moisturization.
Combined with glycerin, this ingredient can help support formulas focused on hydration and a soft, comfortable skin feel.
Why formulators are paying attention
Skincare is moving toward products that feel gentle but still purposeful.
Consumers want formulas that are:
Hydrating
Softening
Comforting
Botanical-inspired
Suitable for everyday routines
COSME-PHYTAMI™ MARSHMALLOW fits into this direction because it gives formulators a recognizable botanical ingredient with a clear sensorial story.
It is not just about adding a plant extract for marketing.
It helps support a formula narrative around softness, nourishment, and skin comfort.
Where COSME-PHYTAMI™ MARSHMALLOW can fit in formulas
This ingredient may be useful in products such as:
Hydrating serums
Moisturizers
Gentle creams
Soothing-positioned skincare
Botanical facial treatments
Body care products
Sensitive-skin inspired concepts
For brands, marshmallow root also has strong consumer appeal. It feels soft, natural, and familiar, which can make a formula easier to understand.
That matters in a market where consumers are overwhelmed by complex ingredient lists.
The bigger opportunity
Botanical skincare is not going away.
But the way brands use botanicals is changing.
The most successful botanical ingredients are not just decorative. They help create a stronger product story and connect to benefits consumers actually care about.
COSME-PHYTAMI™ MARSHMALLOW supports that shift.
It gives formulators a way to create products that feel gentle, hydrating, and rooted in botanical beauty.
Find plant-based extracts for soothing skincare formulas
As more brands look for botanical ingredients with clear formulation value, ingredient discovery becomes even more important.
With the CM Studio+ Marketplace, formulators can search ingredients, compare supplier options, and explore raw materials like COSME-PHYTAMI™ MARSHMALLOW in one connected platform.
A softer skincare story starts with the right raw materials.
