Marketing professional with a passion for cosmetic science, skincare ingredients, and helping the beauty industry innovate through education and technology.
Texture is becoming a bigger part of skincare and personal care formulation. Consumers want products that feel effective, but they also want formulas that feel gentle, natural-inspired, and easy to understand.
Hyaluronic acid is one of the most recognizable ingredients in skincare. Consumers know it. Brands use it. Formulators rely on it across moisturizers, serums, lotions, masks, and treatment products.
Clay-based skincare continues to be a strong category because it is simple, recognizable, and easy for consumers to understand.
Hair care is becoming more targeted. Consumers are not only looking for products that make their hair feel softer or look shinier.
Botanical ingredients continue to play a major role in modern skincare. But today’s consumers want more than a pretty plant story. They want ingredients that feel recognizable, gentle, and functional.
Green coffee is not just a wellness trend. In skincare, it can also help support formulas positioned around freshness, toning, and a more energized skin feel.
Hair care is becoming more targeted. Consumers are not just asking for smoother hair or more shine. They are looking for products that support specific concerns like oily scalp, scalp freshness, wash frequency, and longer-lasting clean hair.
Scalp care is becoming one of the biggest opportunities in hair care. Consumers are no longer only looking for products that make their hair look shiny or smooth.
As beauty brands continue looking for cleaner, more sustainable ways to build high-performance formulas, biosurfactants are becoming an increasingly important ingredient category. One ingredient leading that shift is ReNuva™ RL-50, a rhamnolipid biosurfactant from BioReNuva.
Sophorolipids are becoming an important part of the conversation around next-generation personal care ingredients.
