Texture is becoming a bigger part of skincare and personal care formulation.
Consumers want products that feel effective, but they also want formulas that feel gentle, natural-inspired, and easy to understand. That is one reason mineral-based ingredients continue to show up in exfoliants, masks, cleansers, powders, and oil-control products.
One ingredient that fits into this category is Diatami 60/200 Microns, a diatomaceous earth ingredient available on CM Studio+ Marketplace.
What is diatomaceous earth?
Diatami 60/200 Microns has the INCI name:
Diatomaceous Earth
Diatomaceous earth is a naturally derived mineral ingredient made from fossilized algae. In cosmetic formulas, it is often used for its texture, absorbency, and exfoliating properties.
Because of its mineral origin and functional skin feel, it can be useful in products designed to polish the skin, absorb excess oil, or create a soft mattifying effect.
Why formulators are paying attention
Consumers are still interested in exfoliating products, but the category has changed.
Harsh scrubs are no longer the default. Brands are looking for ingredients that can support a smoother-looking complexion while still feeling more intentional and refined.
Diatomaceous earth gives formulators a way to create physical exfoliation with a mineral-based ingredient story.
It may be useful in formulas such as:
Face scrubs
Body scrubs
Clarifying cleansers
Powder cleansers
Oil-control masks
Scalp exfoliants
Mattifying skincare products
The bigger opportunity in mineral skincare
Mineral ingredients are easy for consumers to understand.
They connect naturally to product ideas like clarifying, polishing, oil absorption, and freshness. That makes them especially valuable in formulas where the ingredient story needs to be simple and visual.
Diatomaceous earth can also support product textures that feel more sensorial. It can help create formulas that feel gritty, powdery, smoothing, or absorbent depending on how the ingredient is used.
For cosmetic chemists, this creates flexibility across both rinse-off and leave-on-adjacent product concepts, especially when developing exfoliating or mattifying formulas.
What this means for brands
For beauty brands, diatomaceous earth can help build products around clear consumer needs.
Strong cosmetic-friendly positioning could include:
Gentle polishing
Smoother-looking skin
Excess oil absorption
A fresh, matte finish
Mineral-based exfoliation
Clarifying skincare routines
This ingredient can also fit well into natural-inspired, spa-inspired, and minimalist product lines.
The key is to keep the messaging focused on cosmetic benefits. Instead of overusing claims like “detox,” brands can talk about helping absorb excess oil, refining the feel of the skin, and supporting a cleaner-looking complexion.
Explore mineral exfoliants for smoother, shine-controlled formulas
As exfoliating and oil-control products continue to evolve, formulators need better ways to find raw materials that match the texture, claim, and product experience they want to create.
Discover raw materials for scrubs, masks, cleansers, and mattifying skincare concepts.
